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Sarah Woods >

  
Sarah Woods
 Sarah Woods
Sarah heads up Wildfire’s marketing services division. Sarah has worked for almost 20 years in IT marketing roles, with particular emphasis in the software arena. Having worked both client and agency side, Sarah has a blend of experience working both for and with some of the biggest names in the industry including Sun Microsystems, Siemens Communications, IBM and Cisco. In complete contrast, she has also worked with various start-up organisations such as RiverSoft, Dexterra and Marshal, defining brand and marketing strategy and putting in place all the marketing cornerstones required to get a new business noticed in busy and noisy markets.

Sarah brings marketing expertise on lead generation, events and communications, branding and messaging and has an intimate understanding of Channel and Partner marketing. Sarah is a rare breed in that she actually admits to enjoying tradeshows, and can often been seen ‘networking’ at the bar at the NEC or Olympia, while keeping a watchful eye on proceedings.

A Master Practitioner in NLP, Sarah has been known to cure spider phobias in her lunch break. At the weekends she takes to the saddle – either on horseback or round the leafy lanes of Hampshire on her mountain bike.