Kathryn joined Wildfire from mobile phone giant O2 where
she was instrumental in the development and implementation
of several high profile product launches including O2’s
Digital Music player and the XDA handheld computer. Drawing
on her ability to keep the boys in check, she managed O2’s
sponsorship of the England Rugby World Cup squad in 2003
and could be spotted alongside them on the team bus during
the Victory Parade in London.
Kathryn’s highly developed in-house marketing and
PR skills bring to Wildfire a valuable perspective on
the whole marketing mix and allow her to recommend brand-building
tactics that fall outside the traditional public relations
remit.
With an enviable range of celebrity contacts, Kathryn
is never short on creativity, excelling in raising the
public profile of her technology clients through innovative
means.
|
