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Global
PR launch |
Building a global brand for Business
Logic Systems
| The Brief |
| • |
Raise awareness of Business Logic Systems
amongst mobile network operators in global markets by developing
a PR campaign in 12 countries, spanning Central and Eastern
Europe, Asia and the Middle East, but co-ordinating the
project from the UK. |
| Strategy |
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| • |
Identify and engage with a global PR network
with outreach in Singapore, Indonesia, Thailand, Hong Kong,
Austria, Serbia, Croatia, Hungry, Bulgaria, Dubai, Saudi
Arabia and Egypt |
| • |
Partner with an independent analyst house to commission
international research to ascertain gaps in marketing processes
amongst global mobile network operators |
| • |
Use research as basis for creating regionally focused
press releases for distribution in all countries |
| • |
Back up information with a whitepaper available for download
from the Business Logic Systems website |
| • |
evelop a series of thought leadership pieces on how mobile
operators can achieve customer-centric marketing
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| Results & Evaluation |
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Nearly 300 pieces of print coverage in key
national, marketing and business publications in 12 countries |
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Televised coverage in Dubai and Singapore |
| • |
Sales leads achieved in Asia and Central and Eastern
Europe as a direct result of the PR outreach |
| • |
Research whitepaper has became the most downloaded item
on the Business Logic Systems’ website |
| • |
Media now know and recognise Business Logic Systems and
actively request information and comment from them |
“Wildfire delivered a high impact campaign across 12
countries resulting in an increase in brand awareness and more
importantly, sales leads. With targeted pieces and a hands-on
approach Wildfire has positioned Business Logic Systems as
a global player and innovator in the field of mobile marketing
automation.”
Shaun Orpen, Chief Marketing Office, Business Logic Systems
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